Lizzy Early Cox is a 27-year-old food blogger, photographer, and best-selling author, and she’s been kind enough to give us an interview! She’s famous for her creative and beautiful cupcake recipes over at YourCupOfCake.com, and my favorite part about her blog is that everything is simple, and most things are made starting with a cake mix! We were even roommates for a while, so trust me when I say literally everything she makes is delicious. Lizzy has been a friend of mine since we met in the broadcast journalism program at BYU, and she’s one of the hardest working and most generous people I know. Let’s learn more about Lizzy!
How did you get your start in baking?
I had no friends—that’s the simple answer. I was a transfer student in high school and knew no one. So one day I thought to myself, “If I bring a plate of cookies, people will have to talk to me to eat one.” So that was the plan! But for it to work, my cookies had to be really good! So it took me a few tries to make the perfect cookies, but I finally did it and then I quickly became known as the baking girl at school! When I was a junior, I ran for student government with the theme of “Baking up Success” and “Pick the Sweetest Choice,” and I won!
What inspired you to start your blog?
I started my blog because I wanted to find my recipes no matter where I was. If I was visiting family across the country or at a friends house, I wanted to have access to them, so a blog made the most sense! It was just practical back then, but now it’s my job!
You also do your own photography for your blog and cookbooks. How did you learn to do this? What advice do you have for budding photographers?
I have always loved being behind a camera! My mother was a real estate agent, and she had a fancy camera. I remember always borrowing it to take to school and take photos of my friends in the 8th grade! The best advice I have for anyone wanting to get into photography is to practice! There are a lot of free tutorials on YouTube that can help you get started. But get out there and start playing around with your camera and lighting, and find the look that you love!
Have you had times where you doubted yourself? What do you do to push through?
All the time! It helps that my business started as an accident because I didn’t put any pressure on myself in the beginning to be successful. But my blog always goes up down in popularity, and some recipes go big and others flop. I guess I just try to keep a good perspective and keep learning. I love knowing how to photograph food, weddings, family portraits, everything! Because no matter what, I have skills that I can fall back on! I can run social media accounts, be a personal cook, be a virtual assistant or blog for other websites. My life, luckily, isn’t defined by my blog; it’s defined by me.
What does a typical work week look like for you?
- Recipe development—includes finding flavor combinations and the actual recipes I want to use
- Grocery shopping (I take great pride in getting in and out of the store in record times!)
- Photography/food styling
- Doing the dishes
- Editing photos
- Writing the blog post
- Social media for the post